This weekend I got an email that shook me a little. It was an email from someone I don’t know telling me she appreciated everything I did for her but that she had to quit her business because she wasn’t growing. (I’ll add to the end of that statement “as fast as she thinks she should.”) She gave up on herself and a completely different life because it was hard. I’ll be honest, most people don’t have the guts to tell someone whose business philosophy is “refuse to fail” that they’re giving up so this is new for me.
Anyway, at first I wondered if she wanted me to try to save her. Sometimes people just want to know they matter and that they’re worth saving. Then I got a little offended because everything I teach is on the basis of refusing to fail at something, so it’s frustrating to get “I quit” messages. If you run a business, I’m sure you’ve felt the same at some point. By “offended” i just mean frustrated.
Today we had an issue with our basement getting finished and our contractor said something to the effect of, “hard work isn’t something this industry is drowning in, which I’m thankful for because that means more for us.” I wanted to slow clap him right to his face (which, obviously would have been weird but still).
More for us.
I thought as he said that, “YES!” In any business or venture you must come to a place where only the strong are going to survive. You must. As painful as it is, if you don’t have to work for it, it just won’t survive. Doing something great requires greatness within. That’s not handed out for free. I wish it was but it just isn’t. Some people are going to sabotage their success for whatever reason, that’s not your choice to make, it’s only theirs. You can only control you.
As I was working through what to do with this email, I thought back to something I hold very close when I see people starting to cut and run. It goes something like this:
Our greatest opportunity is when everyone else is quitting.
And to that I say amen.
Your opportunity is now, friends. Right now. Don’t freak out when people weed themselves out of your business. It might seem a little scary but think of it in terms of opportunity. More for you. Your opportunity just grew because your competition is literally bowing out of the ring for you. “Thankyouverymuch, i’ll take that. Oh, you don’t want that? Sure, I’ll run with that.” I’m staying because I’m emotionally connected to the potential. I can’t walk away because it means walking away from everything I want for my kids and the example I want to be for them. If they’re going to stick out the hard stuff, they need to see me go first. Amazing, that’s what my team needs from me as a leader, as well. I go first.
As any industry gains popularity and traction (as mine, the Essential Oils industry is), you’re going to see a bunch of companies get in the game causing some market saturation. What you’re also going to see is a lot of people who quit when success isn’t served on a silver platter. Spoiler alert, silver platters rarely exist in real life, so chances are, you’re going to have to grind out the success in your business if you want to see it. If your product is solid and you get creative, your company can survive.
Hey ladies, I believe in you. As I thought a little bit more about that email, I started to write a saving reply to her and then thought again. It’s not my job to try to make someone change their mind (that’s a talk she needs to have with the person she has a relationship with). It’s up to me to equip you guys with as much information as I can and prepare you for what may be coming down your road so you’re prepared when “just quit” becomes an option you entertain.
What’s coming down your road is more people giving up than sticking it out. What’s coming down your road is a lifetime of watching people give up on the thing that can buy their freedom despite you wanting it so badly for them. We can only make the decision to try for ourselves. Remember that as you grind it out until you get there.
I believe in you guys. Every last one of you. Here’s a little encouragement for you: